If you’re getting a 2x, 3x or even 5x ROAS from your Facebook Ads, you probably have one question: Is that actually good? The short answer is: it depends. A 4x ROAS means you’re generating $4 in revenue for every $1 you spend on advertising. That sounds profitable, but ROAS only measures revenue against advertising spend. It doesn’t know your product cost, shipping, payment fees, discounts, refunds or other business expenses. That’s why a “good ROAS” for one business could be

Your Facebook ads are spending. You're getting impressions. Maybe you're even getting clicks. But your sales? Zero. This is one of the most frustrating situations in Facebook advertising because technically, everything looks like it's working. Meta is taking your money. People are seeing the ads. But nobody is buying. Before you turn everything off, here's the most important thing to understand: If your Facebook ads are spending but getting no sales, the ad itself may not be

If your Facebook ad says Active but isn't spending, first check its delivery status at the campaign, ad set and ad levels. Then check your start date, budget, audience size, placements, bidding controls and account issues. An ad can be switched on without actually being eligible or competitive enough to receive meaningful delivery.

Running Facebook ads but getting no sales, poor results or barely any delivery? Use this simple 9-point checklist to find what’s actually going wrong.