You open Facebook Ads Manager to check how your campaigns are performing. But there's a problem. The View Results button isn't there. Or perhaps you remember being able to see the total results for your campaigns easily before, but now Facebook Ads Manager looks different and you can't figure out where the information went. Don't worry. Your campaign results haven't necessarily disappeared. Meta regularly changes the Ads Manager interface, which can make familiar buttons, col

Facebook Ads can look ridiculously complicated when you first open Ads Manager. Campaigns. Ad sets. Objectives. Audiences. Placements. Pixels. Budgets. ROAS. And somehow you're expected to know what all of these things mean before spending your own money. The good news is that Facebook Ads become much easier once you understand what the system is actually trying to do. You don't need to master every button inside Ads Manager. You need to understand one simple process: Offer →

If you’re getting a 2x, 3x or even 5x ROAS from your Facebook Ads, you probably have one question: Is that actually good? The short answer is: it depends. A 4x ROAS means you’re generating $4 in revenue for every $1 you spend on advertising. That sounds profitable, but ROAS only measures revenue against advertising spend. It doesn’t know your product cost, shipping, payment fees, discounts, refunds or other business expenses. That’s why a “good ROAS” for one business could be