Ecommerce works by allowing customers to discover, buy and pay for products or services online. A simple ecommerce journey looks like this: Customer discovers your business ↓ Visits your online store ↓ Views a product ↓ Adds it to cart ↓ Completes payment ↓ Business fulfils the order ↓ Customer receives it That sounds simple, but every step matters. If one part of the journey is weak, customers may leave before purchasing. Step 1: The Customer Discovers Your Business Before s