Running Facebook Ads for leads is much more useful when you can actually tell which ads are generating conversions. That's where the Meta Pixel comes in. By setting up a Lead event on your website, you can send conversion data back to Meta and see how your Facebook Ads are performing. Here's the basic setup. Step 1: Make Sure Your Meta Pixel Is Installed Before tracking individual events, your Meta Pixel needs to be connected to your website. Go to: Meta Events Manager → Conn